The origin of Zillow was as a Media company. In the early days, revenue was primarily generated from selling advertising on its website, a search engine for Real Estate listings.

Today, Zillow is a true Real Estate marketplace facilitating end-to-end process of buying and selling of residential real estate properties.

It's these kinds of scenarios where Salesforce can serve as a foundational piece of infrastructure well beyond just functioning as a CRM. At Zillow, Salesforce powers a total of 15 Divisions, each with unique use cases, including:

 * Zillow Offers: the first point of contact with a Real Estate broker for individuals interested in selling their home to Zillow.

 * Zillow Agent: after initiating the sale of their home (to Zillow), there is a handoff to Zillow Agents, an outside broker that helps with the purchasing of their next home.

 * Zillow Closing Services & Zillow Home Loans: both services / financial products offered to ease in the home buying process as part of the interconnected experience.

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Throughout this business transformation, the Salesforce Operations has matured immensely, from a team of ~10 in 2016 to an org of 50 today:

 * 5 Leaders

 * 1 Salesforce Architect

 * 10 Product Owners

 * 1 Salesforce Business Analyst

 * 25+ Salesforce Engineers

 * 12 Salesforce Administrators

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