Amplitude

We help companies unlock the power of their products

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Administrators.

A foundational, versatile layer handling projects & support.

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Business Analysts.

The key liaisons to your stakeholders.
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Salesforce Team Analysis.

Key insights and takeaways from their approach.

TAKEAWAYS

At Amplitude, Business Systems are centralized under the Corporate Engineering team, led by the Chief Digital & Information Officer.

A distinct layer exists at every level to provide the necessary vision, architecture, implementation, and support.|

APPLICATION LEADERS

  • Head of GTM Process & Applications†
  • Director, Enterprise Technology
  • Sr. Director, GTM Systems
  • Sr. Manager, Business Systems
  • Manager, Business Systems (Integration)

Often, this is the function missing from centralized teams that creates tension between Rev Ops & Business Systems.

The ability to bridge the gap between stakeholder needs and the central GTM Systems vision is absolutely essential.

ARCHITECTS†

  • NetSuite Solution Architect
  • Salesforce Architect
  • Principal Architect, Business Systems

When you reach a high degree of complexity, the Business Systems team cannot be comprised entirely of Generalists.

You need to identify the critical lanes that call for consistent, ongoing investment and product strategy - then staff them accordingly.

BUSINESS ANALYSTS & PRODUCT OWNERS

  • Salesforce Systems Analyst
  • Sr. Business Analyst, CPQ
  • Admin / Business Analyst, (Gainsight, SFDC)

ENGINEERS

  • (3) Salesforce Developers
  • Sr. Customer Success Systems Engineer

CONCLUSION

  • Amplitude has invested heavily in dedicated Business Systems headcount, particularly given the size of their Go-to-Market org.
  • This is what Rev Ops Leaders everywhere want to see from from their Leadership.

Ironically, it's this very investment that means Rev Ops should no longer own GTM Systems -because the Internal Tools team has outgrown just GTM Systems.

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Rev Ops Team Analysis.

Key insights and takeaways from their approach.

Under Construction

We refresh teams on an ongoing basis. Some take longer than others. Stay tuned!

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Rev Ops Team Analysis.

Key insights and takeaways from their approach.

Full Team Analysis Coming Soon... Subscribe to Get Notified 📫

Rev Ops Leadership.

Insights into the Leaders and their experience.

Abby S

GTM Operations & Process Analyst
Past Experience:

Matt Kahan

Manager, GTM Strategy & Analytics
Past Experience:

Lynn Yee

Sales Compensation Manager
Past Experience:
Twilio
GTM Analytics Manager
Segment
Sales Compensation Manager

Jordyn Clymens

Deal Desk Analyst
Past Experience:
Revinate
Deal Desk Analyst
Revinate
Senior Revenue Operations Administrator

Jordan Donner

Senior Analyst, Sales Strategy & Operations
Past Experience:
Chicago Booth Angels Network
Management Committee & Deal Team Member
Salesforce
Strategy & Operations Lead | Mulesoft

Heather Miller

Deal Desk Manager
Past Experience:
Outreach
Quote to Cash Product Owner
Pendo.io
Sales Operations Manager

Bryanna Clancy

GTM Planning & Operations Manager
Past Experience:
Amplitude
Manager, GTM Strategy & Analytics (Marketing & PLG)
Amplitude
Senior Marketing Strategy Insights & Analytics

Karthik Sekhar

GTM Operations & Process Analyst
Past Experience:
Komodo Health
Business Operations Analyst
Locale (YC S21)
Business Operations Associate

Mustafa Hashimi

GTM Operations & Process Analyst
Past Experience:
Amplitude
Revenue Operations Intern
Proof
Chief Executive Officer

Omar Djelmami-Hani

GTM, Strategy & Analytics
Past Experience:
Zenic Group
Co-Founder (Strategy Operations / Go-To-Market Strategy)
L.E.K. Consulting
Associate

Paul Lorilla

Sales Enablement Program Manager
Past Experience:
Twilio
Sales Onboarding Manager
Twilio
APAC Sales Enablement Business Partner

Ines Gaiech

Revenue Operations, Renewals
Past Experience:
Amplitude
Customer Success & Renewals Manager
Amplitude
Account Manager

Jessica Adona

Deal Desk Manager
Past Experience:
Amplitude
Senior Deal Desk Analyst
MarkLogic
Senior Sales Operations & Deal Desk Analyst

Addie Schumacher

Manager, Sales Strategy & Operations
Past Experience:
Amplitude
Sr Analyst, Sales Strategy & Operations
Amplitude
Analyst, Sales Strategy & Operations

Janet Taylor Pruden

Vice President, Sales Strategy & Operations
Past Experience:
Chief
Member
Pavilion
Member

Karen Badenhorst

Deal Desk Manager
Past Experience:
Alteryx
Manager, Deal Desk
Alteryx
Team Lead, International Deal Desk

Rashi Chowdhry

Senior Director, GTM Strategy and Finance
Past Experience:
SATTVA
Chief Financial Consultant & Advisor
Confluent
Senior Director, Global Field Finance

Susan Allen

Senior Director, Worldwide Deal Desk and Strategic Deal Pursuits
Past Experience:
Confluent
Senior Director, Global Deals Desk
Proofpoint
Worldwide Director, Deals Desk

Jamie Sauer

Senior Manager Sales Operations
Past Experience:
Jamie Sauer Photography
Photographer
Motive
Manager, Business Strategy & Operations

Hugo S. Robein

Head of Sales Operations, International
Past Experience:
RevOps Co-op
Member
Phrasee®
Director of Revenue Operations

Chris Hope

Sr. Director, GTM Strategy, Analytics & Operations
Past Experience:
Amplitude
Director, GTM Strategy, Analytics & Marketing Operations
Amplitude
Head of Marketing Strategy & Analytics

Aaron Farley

Director, Global Sales Enablement
Past Experience:
AppFolio, Inc.
Sr. Director, Sales Enablement & Productivity
Self
Self Sabbatical

Daniel Carpenter

SVP GTM Strategy & Operations
Past Experience:
Yotpo
Advisor
UiPath
SVP GTM Operations

Derrick Williams

Global Strategy & Operations Manager for Sales Development & Velocity Sales
Past Experience:
3Link Consulting
Founder & Principal Consultant
Tenbound
Senior Consultant, Sales Development & Revenue Operations

Joanna Shen

GTM Strategy & Analytics Manager
Past Experience:
Amplitude
GTM Strategy, Planning & Analytics, Senior Analyst
VMware
Senior Associate, Corporate Strategy