TAKEAWAYS

At Amplitude, Business Systems are centralized under the Corporate Engineering team, led by the Chief Digital & Information Officer.

A distinct layer exists at every level to provide the necessary vision, architecture, implementation, and support.|

APPLICATION LEADERS

• Head of GTM Process & Applications†
• Director, Enterprise Technology
• Sr. Director, GTM Systems
• Sr. Manager, Business Systems
• Manager, Business Systems (Integration)

Often, this is the function missing from centralized teams that creates tension between Rev Ops & Business Systems.

The ability to bridge the gap between stakeholder needs and the central GTM Systems vision is absolutely essential.

ARCHITECTS†

• NetSuite Solution Architect
• Salesforce Architect
• Principal Architect, Business Systems

When you reach a high degree of complexity, the Business Systems team cannot be comprised entirely of Generalists.

You need to identify the critical lanes that call for consistent, ongoing investment and product strategy - then staff them accordingly.

BUSINESS ANALYSTS & PRODUCT OWNERS

• Salesforce Systems Analyst
• Sr. Business Analyst, CPQ
• Admin / Business Analyst, (Gainsight, SFDC)

ENGINEERS

• (3) Salesforce Developers
• Sr. Customer Success Systems Engineer

CONCLUSION

• Amplitude has invested heavily in dedicated Business Systems headcount, particularly given the size of their Go-to-Market org.
• This is what Rev Ops Leaders everywhere want to see from from their Leadership.

Ironically, it's this very investment that means Rev Ops should no longer own GTM Systems -because the Internal Tools team has outgrown just GTM Systems.